Frequently Asked Questions

saywhatt is a virtual AI sales system for e-commerce brands that sell technical, complex, and high-consideration products. Its proprietary technology is SAM (Sales Authority Model) - a conversational AI sales engine trained on professional retail methodology and behavioral economics - that assists shoppers in a natural, free-form conversation from discovery to purchase.

saywhatt offers the highest level of customization per store, in the fastest and easiest onboarding process.

Unlike generic or customer service chatbots, saywhatt is purpose-built to sell: delivering expert-level assistance and product recommendations, handling objections, and closing sales across website, Messenger, WhatsApp, in-store POS, and various other channels. It also fully integrates with Gorgias and Zendesk, acting as a first responder agent in each CRM.

A virtual AI sales system is an AI that earns its place in the conversation - actively guiding shoppers through a buying decision the way a trained salesperson would. It understands context, knows when to ask and when to close, handles objections, and drives purchases. It is not a chatbot, not a product filter, and not a support ticket handler. It is a revenue-generating system that works around the clock across every channel your shoppers use.

SAM stands for Sales Authority Model. It is saywhatt's proprietary AI - trained on professional retail sales methodology and behavioral economics, and built specifically for each brand's product catalog, tone, and sales approach. SAM holds expert-level, free-form sales conversations with shoppers - from the first question to the final purchase decision. It is the reason saywhatt performs where every other tool falls short.

Most AI chatbots are built to search quickly and inform, or handle support tickets. saywhatt is built to sell. saywhatt offers the most natural, free-form conversations, the highest level of customisation, and the fastest and easiest onboarding process.

The system handles the most personal conversations and the toughest questions, always understanding context, never just escalating to customer service. Every conversation is focused on understanding the shopper's needs and guiding them to a confident purchase. All revenue impact is verified through continuous A/B testing - never assumed.

Quizzes are built on assumptions - fixed paths written before the shopper arrives, with no ability to handle a real question or an unexpected answer. SAM works the other way around. It starts with the shopper, not with a script. It asks what it needs to know, listens to the response, and guides the conversation wherever it needs to go - handling objections, clarifying doubts, and closing the sale. No scripts. No fixed paths. Just a conversation that goes wherever the shopper needs it to go.

Conversational shopping assistance is when a shopper engages with SAM and receives professional sales assistance in a free-form, natural conversation. Rather than filters, dropdowns, or scripted menus, the shopper simply talks - and SAM listens, asks the right follow-up questions, and guides them to the right product with the confidence of an expert who knows the catalog inside out.

Agentic commerce is what happens when your storefront stops being passive and starts working like a sales floor. Instead of waiting for shoppers to ask questions, an AI agent proactively reads the moment, steps in at the right time, handles objections, and drives the purchase - without any human involvement. saywhatt has been building this since day one. SAM is a fully autonomous sales agent that represents the brand in every conversation, across every channel.

Across live deployments, saywhatt delivers the following averages:

Individual customer results: PlayBetter +14.2% incremental sales uplift. AHAVA +6.5%. UK Pickleball Shop +13.4%. All figures are A/B-tested and verified through SVR (Saywhatt Verified Sales).

SAM increases AOV by identifying complementary products, natural upgrades, and relevant bundles within the conversation - based on what the shopper has actually told SAM they need, not on generic upsell rules. Because the recommendation comes from the conversation itself, it feels like advice rather than a sales push. PlayBetter saw a 70% increase in average order value after deploying SAM.

The vast majority of e-commerce visitors - 97 to 98 out of every 100 - leave without buying. Most of them had a question that never got answered, a doubt that never got resolved, or a choice they couldn't make on their own. SAM addresses that directly. It identifies the moment of hesitation and steps in with the right expertise to move the shopper forward. Every conversion impact is verified against a control group through continuous A/B testing.

Most customers see measurable impact within days of go-live. Every new customer starts with an A/B-tested proof of concept, so you have real performance data - verified against a control group - before any subscription commitment is made. SAM's performance also improves as it accumulates more conversations, so results tend to strengthen over time.

Very low. Before any subscription begins, every new customer goes through a free trial and a proof of concept measured by A/B testing. You see exactly what SAM delivers against a real baseline - before you commit to anything. If the results aren't there, the conversation ends. No lock-in, no pressure.

No. saywhatt runs on a fixed monthly fee with no long-term commitment. You start with a free trial and proof of concept, and the subscription only continues if the performance justifies it. saywhatt earns its place every month.

saywhatt operates on a fixed monthly fee - unlimited conversations, with no per-seat or per-conversation pricing that compounds as you scale. The fee is based on your store's average monthly traffic. Get in touch or book a demo and we'll walk you through what that looks like for your business.

saywhatt onboarding is a plug-and-play process - no IT team or technical resources required from the brand. No need to train the system, upload materials, write Q&As, or build conversation flows. Live in as little as 2 weeks.

We offer a free trial and an A/B-tested proof of concept to all new customers, so they can see the system at work before committing.

saywhatt's team, together with SAM - our proprietary model - handles all of it. You are not handed a tool and left to configure it. There are no files to upload, no Q&As to write, no conversation flows to map out. saywhatt handles the full build and continues optimising throughout the relationship.

SAM gets sharper with every conversation. saywhatt's team actively monitors performance, reviews conversations, identifies gaps in knowledge or handling, and updates SAM's responses and sales logic on an ongoing basis. You have a team working on it - not just a platform sitting idle. Your account is always actively managed.

saywhatt functions as a performance partner throughout the relationship - not a vendor you hear from at renewal. After go-live, your account receives ongoing conversation review, performance optimisation, A/B test management, and proactive recommendations. We also work with sales and marketing teams to actively increase engagement month to month. If something isn't working, saywhatt's team identifies it and acts on it. You are never left to manage the system alone.

Yes. Shopify is saywhatt's primary e-commerce platform. saywhatt also supports headless and Hydrogen storefronts, and integrates with Zendesk and Gorgias for customer service workflows.

Yes. While Shopify is saywhatt's primary platform, SAM can be deployed across other e-commerce environments. Speak to the saywhatt team about your specific setup and we will confirm what's possible.

saywhatt integrates natively with Shopify, Gorgias, Zendesk, Yotpo, Klaviyo, and various e-commerce management apps like Recharge. It operates across WhatsApp (WABA), Messenger, and in-store POS. saywhatt also offers Meta pixel integrations for sales and marketing teams to track how campaign traffic converts. saywhatt is an official Gorgias partner with a full Zendesk integration built for CS workflow continuity. Speak to the team about your stack and we'll confirm what fits.

Yes. SAM is connected to your live product catalog and draws on real-time product data - variants, availability, attributes - as part of each conversation. For post-purchase queries routed through Gorgias or Zendesk, SAM acts as a first responder with access to the relevant order information.

Yes. SAM runs across website chat, WhatsApp, Messenger, in-store POS, and inside Gorgias and Zendesk as a first-responder agent. The same expert-level sales capability your shoppers experience on-site is available to them on every channel they use.

Many of our customers use Gorgias and Zendesk to handle their CS tickets. Both are great CRMs - and saywhatt works alongside them, not in place of them. Because of SAM's conversational and sales capabilities, many customers choose saywhatt as their customer-facing AI while keeping Gorgias and Zendesk as their CRMs.

saywhatt is an official Gorgias partner and offers a full Zendesk integration. saywhatt also provides a first-responder service within both platforms, handling tickets across all CRM channels.

Beyond opening tickets, saywhatt resolves them. SAM acts as a full agent within Gorgias and Zendesk - serving as a first responder and handling tickets across all channels. The same expert-level dialogue your shoppers get on-site follows them into every support interaction, reducing CS workload by up to 50%.

Your support team stays in control. SAM handles the volume. Escalations reach humans only when they genuinely need to.

SAM recognises the moment and steps aside cleanly. Your team receives the full conversation - every message, every context signal - so they step in with everything they need and the shopper never has to explain themselves twice.

SAM is built to handle the kind of complex, technical, and personal questions that define high-consideration purchases - the questions most tools can't manage. If something sits outside SAM's knowledge, it hands off to your team with the full conversation context intact. The system automatically reviews these gaps and learns how to handle more CS use-cases over time, so the same question doesn't go unanswered twice.

Yes. SAM handles order tracking, returns, exchanges, and the full range of common post-purchase queries. Routine cases are closed automatically. Anything that genuinely needs a human gets escalated with complete context attached. This is how saywhatt delivers up to a 50% reduction in CS workload.

Yes. SAM is built on your brand's products, tone, and sales approach - and saywhatt's team manages that configuration throughout the relationship. You set what SAM promotes, how it speaks, and what it stays away from. Restricted topics, sensitive areas, and claim boundaries are all defined upfront and maintained on an ongoing basis. You have full visibility into every conversation and can flag anything that needs to change.

SAM is built for each brand individually - not configured from a generic template and handed over. The product knowledge, the tone, the sales approach - all of it is constructed specifically for you. The result is a conversation that feels like it belongs on your site, not like a third-party widget someone dropped in. saywhatt's team continues refining SAM's voice throughout the relationship.

Yes. SAM sells these categories well, engaging in very personal conversations with shoppers daily. It operates within defined guardrails - no unauthorised product claims, no medical advice, no regulatory overreach. Restricted topics, mandatory disclaimers, and claim limits are set by saywhatt's team in direct collaboration with your brand. saywhatt is SOC 2 Type II certified, GDPR compliant, and CCPA compliant, with Cloudflare handling bot detection, rate limiting, and DDoS protection.

Yes. saywhatt is SOC 2 Type II certified, GDPR compliant, and CCPA compliant. It uses Cloudflare for bot detection, rate limiting, and DDoS protection.

Neither. SAM loads independently from your storefront - after your pages are fully rendered - so there is zero effect on speed scores or shopper experience. The widget is designed to add to the experience, not interrupt it. Shoppers engage with SAM because it is genuinely useful to them, not because it forces its way into the session.

Yes - and this is exactly the environment SAM is built for. Complex, technical catalogs with large SKU counts are where expert-level guidance matters most, and where SAM creates the most value. SAM connects to your full catalog, understands variants, bundles, and attributes, and works through the right questions to get the shopper to the right product - no matter how many options exist. The more complex the catalog, the clearer the advantage.

saywhatt is best suited for e-commerce brands selling complex, technical, or high-consideration products - such as consumer electronics, sporting goods, beauty and skincare, wellness tech, and specialty equipment - where expert guidance meaningfully affects purchase confidence and conversion.

Current customers include PlayBetter, AHAVA, milk_shake, Mylee, Biotrade, BS Village, Vego Garden, and UK Pickleball Shop.

No. SAM is designed to show up when it's actually useful - when a shopper is comparing options, sitting on a question, or needs a nudge in the right direction. It does not interrupt sessions arbitrarily. Shoppers who engage with SAM convert at a 25% rate, which reflects what the experience actually feels like: helpful, not pushy.

Hesitation is where most tools go silent and most sales are lost. SAM is built specifically for this moment. Rather than surfacing products and stepping back, SAM stays in the conversation - identifying what's behind the hesitation, addressing it directly, and moving the shopper toward a confident decision. Objection handling is not a feature bolted onto SAM. It is the foundation of how SAM sells.

saywhatt uses SVR (Saywhatt Verified Sales) - an AI-powered daily measurement system that analyses each conversation for complexity and the degree to which SAM influenced a purchase.

Results are also continuously verified through A/B testing and tracked in real-time dashboards and BI reporting. Revenue is never assumed - right attribution is key.

Every conversation SAM has is a window into how your shoppers actually think - what they're trying to solve, where they get stuck, what they compare, what they object to, and what finally moves them to buy. saywhatt surfaces these patterns through real-time dashboards and BI reporting. Brands use this intelligence to sharpen product pages, inform marketing decisions, refine catalog structure, and improve the sales playbook SAM itself runs on.

Standard analytics record what happened. SVR explains whether SAM caused it. Every conversation is scored for complexity and purchase influence, and revenue is attributed to SAM only where the data supports it. Layered on top of continuous A/B testing against a control group, this makes saywhatt's revenue attribution the most rigorous and defensible methodology in the category.

Every AI chat tool is built for a different job. Some are built for product search, others for customer service. None of them are purpose-built for retail sales conversion.

saywhatt is the only solution designed from the ground up to sell complex and high-consideration products. SAM conducts natural, free-form, expert-level sales conversations - understanding shopper needs, handling objections, and guiding purchases - and provides the assistance and reassurance shoppers need in order to buy. SAM handles the toughest questions and the most personal conversations, always understanding context, never just forwarding the conversation to customer service.

The difference shows up in the numbers: saywhatt delivers a verified 12% incremental revenue uplift across live deployments, measured through continuous A/B testing. No other tool in this category offers that level of verified revenue attribution for complex retail.

Quizzes are written once and break the moment a shopper goes somewhere unexpected. Guided selling tools help narrow a choice but stop short of closing the sale. SAM handles the entire journey in a single conversation - establishing what the shopper needs, working through the options, addressing the doubts, and driving the purchase. No logic to build. No paths to maintain. SAM figures it out in the conversation. And every outcome is measured by A/B testing, so you always know exactly what it delivered.