Golf simulators retail powered by professional sales assistance


PlayBetter is a leading golf retailer, specializing in premium golf technology, launch monitors, and complete golf simulator packages.
Buying a golf simulator studio package is an expensive, complicated purchase.
Most customers buying high value studio packages require professional human assistance. PlayBetter was looking for a way to automate the augment assistance provided to customers in a live chat or on the phone helping choose simulator packages to fit their space, playing level and personal or professional needs, and advising how to set up and use products.
PlayBetter implemented saywhatt. SAM (saywhatt’s Sales Authority Model), was trained on PlayBetter’s extensive content and in-store sales playbook.
The result is a unique virtual sales system built to deliver professional golf sales assistance at scale.
SAM provides shoppers personal, expert-level sales assistance- asking about space, playing level, personal needs, goals and budget. Identifying constraints and concerns, recommending products, packages and upgrades, software versions and accompanying shoppers throughout their time on the website. Engaging in complex, long conversations, providing the reassurance needed to purchase.
One conversation replaces multiple pages and tools
saywhatt’s AI golf specialist delivered measurable impact
More high-intent shoppers converted

Immidiate bottom-line contribution
Purchase decisions
happened faster
14.2%
sales uplift
70%
Average order value increase

Sales conversations became a growth driver