How PlayBetter makes highly complex, high-consideration purchases easy for shoppers

Golf simulators retail powered by professional sales assistance

About the Company

PlayBetter is a leading golf retailer, specializing in premium golf technology, launch monitors, and complete golf simulator packages.

The
Challenge

Buying a golf simulator studio package is an expensive, 
complicated purchase.

Most customers buying high value studio packages require professional human assistance. PlayBetter was looking for a way to automate the augment assistance provided to customers in a live chat or on the phone helping choose simulator packages to fit their space, playing level and personal or professional needs, and advising how to set up and use products.

The Solution

PlayBetter implemented saywhatt. SAM (saywhatt’s Sales Authority Model), was trained on PlayBetter’s extensive content and in-store sales playbook.

The result is a unique virtual sales system built to deliver professional golf sales assistance at scale.

How Sales
Conversations
Look Like

SAM provides shoppers personal, expert-level sales assistance- asking about space, playing level, personal needs, goals and budget. Identifying constraints and concerns, recommending products, packages and upgrades, software versions and accompanying shoppers throughout their time on the website. Engaging in complex, long conversations, providing the reassurance needed to purchase.

One conversation replaces multiple pages and tools

Real
conversation

I have a $7,000 budget for a
simulator package, Can you help
me choose?

Sam

Of course! Let's find out which package is right for you. First, where are you going to set it up?

It’s for my garage.

Sam

That’s great! Can you tell me a little bit about the space- how much room do you have?

The Results

saywhatt’s AI golf specialist delivered measurable impact

More high-intent shoppers converted

Immidiate bottom-line contribution

Purchase decisions
happened faster

14.2%

sales uplift

70%

Average order value increase

Sales conversations became a growth driver

Want to start offering expert assistance

See how professional sales assistance
would work for your business.