AI beauty advisor providing true expert-level assistance
AHAVA is a global skincare brand known for its science-based Dead Sea mineral products, sold online and in physical stores worldwide.
Buying skincare products requires
Personal, professional assistance.
AHAVA identified a clear gap:
In-store customers consult with beauty advisors, while online shoppers are required to shop on a self serve basis- existing quizzes provided limited assistance and professional assistance.
Shoppers purchased only products they either know or do not require assistance with.
AHAVA implemented saywhatt, a virtual sales system designed to deliver professional beauty assistance at scale. SAM, saywhatt’s Sales Authority Model, was trained as an AHAVA expert and with its frontal beauty consultation approach.
SAM functions as an online beauty advisor, guiding shoppers through personal skincare decisions, providing the same reassurance they expect in-store.
SAM provides the assistance required from a professional beauty advisor:
Understanding personal skin concerns and existing skincare routines, advising on complete routines and product combinations, explaining how to use products and what results to expect. The system also supports post-purchase questions and follow-ups, significantly reducing CS tickets.
One conversation replaces multiple pages and tools
“saywhatt is the first solution we found that delivers an actual beauty consultation- professional and reliable enough to reassure customers and close sales. The professional level of conversation, product recommendation and advice is continuously vetted by our in-store teams.
The business results have been outstanding, and more importantly, we see our customers speaking again and again with SAM. We were so satisfied with the level of assistance saywhatt provides, we made the AI beauty advisor available for customers in brick and mortar stores.”
Bar Koma Rabin brand manager
Online AI beauty assistance enables shoppers to buy
Professional sales assistance at AHAVA delivers clear business impact:
Professional conversation on every product
More shoppers buy online
Decisions
happened faster
6.5%
sales uplift
30%
of system purchases include a product recommendation
90%
reduction in customer service tickets
Deployed across all global online stores and physical locations in the EU
We are retail experts. Our goal is to build the best virtual sales system for your business. We work closely with our customers, take part in their marketing and sales efforts and actively improve performance over time. Our customers trust us with their sales, and their shoppers.
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